West-coast, you’ll never have to wonder what shade you are in Stretch Concealer because Glossier has chosen Los Angeles to home to its second permanent store – with the first flagship store in New York. WWD reports that the 1,500-square-foot brick-and-mortar space will open in May.


“Los Angeles is a huge market for us, and San Francisco β€” in a lot of California we have a lot of demand,” founder and CEO Emily Weiss told WWD, referencing the brand’s month-long pop-up store in San Francisco.

Glossier has also been testing the watersΒ in both London and Toronto where the company has previously hosted week-long pop-ups which reportedly have all been successful drawing long line-ups and high conversions.Β glossier-pop-up-9-.jpg

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