The Lyst Index, the global fashion search platform, and The Business of Fashion are back again to reveal the top 10 hottest brands for Q1 2018. Balenciaga takes the number 1 spot for the third quarter in a row. Notably, Vetements, another Demna Gvsalia’s led brand, comes in third after Gucci.
For a little primer, BoF partners with Lyst, a global fashion search platform, to analyse the behaviour of over 70 million annual consumers, shopping across their extensive inventory of luxury and contemporary fashion. The rankings were formulated using Google and Lyst search data, engagement statistics, conversion rates and sales.
“searches for Balenciaga are certainly growing at a much faster rate than Vetements. The impact of Balenciaga dropping new sneaker colourways and holding runway shows in March 2017 and September 2017 is clear in the graph below. Likewise, Vetements’ decision to replace its Spring/Summer 2018 show with a lookbook surely impacted search queries for the brand. Vetements has grown by 1 percent on an average weekly basis over the last two years and that rate has remained largely consistent even after search enquiries into Balenciaga had doubled. But there’s little doubt that Balenciaga is racing ahead of Vetements in terms of consumer interest.”
Balenciaga’s proven ability to disrupt the fashion and streetwear scene may be the reason for its continued success. Take the absurdity of Triple S sneakers, the much-memed layered outerwear looks and parody-esque style of their Bazar Tote. Balenciaga serves as a breath of fresh air as it blows away traditional bourgeois fashion-y tropes.
Streetwear cult favourites such as Off-White, Stone Island and Yeezy continue to dominate the list quarter after quarter.
To celebrate this moment, peep through the gallery to reminisce on some of our favourite Balenciaga runway and streetwear moments: