Yes, New York cult skateboard brand turned household name won the CFDA Menswear Designer of the Year award beating out Raf Simons for Calvin Klein, Virgil Abloh and Thom Browne.
James Jebbia himself accepted the award and gave a small speech – surely, everyone in the room would be listening attentively as he famously avoids any kind of publicity. Even to this day, it is uncommon to find interviews or editorials featuring Jebbia.
We believe that Supreme is the well-deserved recipient of this award and this moment will go down in fashion history.
As streetwear continues to sweep trends and style, it has also flipped the fashion industry on its head. But what makes Supreme better than the rest? It’s clear that Jebbia isn’t a businessman but a mere skater who wanted to make clothes for other skaters purely out of his passion for his hobby and community. This authenticity anchored them in the middle of cool 90s skate, art and music culture of New York. Additionally, their success is due in part to their exclusive partnerships blending the lines between savvy business tactics and a genuine collaboration. Damien Hirst, Comme des Garcons, Larry Clark, Playboy, Dipset. The list goes on.
In a rare interview with Vogue, Jebbia states:
“My thing has always been that the clothing we make is kind of like music. There are always critics that don’t understand that young people can be into Bob Dylan but also into the Wu-Tang Clan and Coltrane and Social Distortion. Young people—and skaters—are very, very open-minded . . . to music, to art, to many things, and that allowed us to make things with an open mind.”
Congratulations to Jebbia and to all the winners tonight! View them all here.